The augmented reality (AR) experience is gaining popularity due to the unforgettable experience that it gives most users. Experts predict that by 2028, the AR market will be worth more than $340 billion1. Companies are tweaking their main products and incorporating AR elements as a way to boost their sales, improve performance and reinvent experiences. This popularity brings some challenges and it’s only a matter of time before they become a thing of the past.
Technical
A mobile app developer has to consider the various components of a smart phone before coming up with a functional AR application. For example, the accelerometer and compass in most devices are easily susceptible to electronic interference. Therefore, before the developer incorporates AR into that device, he or she has to find a way that will guarantee smooth readings.
Features
AR mobile apps sometimes lag due to the phone’s features. For example, a smart phone may have an amazing camera capable of taking some of the best photos and videos, but when it comes AR compatibility, the camera fails to perform. Sometimes the screen is not interactive enough or the phone lacks enough RAM to run an AR based mobile application.
Legal
Most AR mobile applications require your GPS to be on so that they can be functional. Such permissions bring challenges associated with privacy needs. With the new regulations on European privacy laws, firms have to state how they intend to use information.
Conclusion
AR mobile applications can do more than just gaming. They can be adapted for different fields: engineering, real estate, healthcare, military, education, and retail. Big tech companies have already spent billions of dollars towards developing this technology. Thus, it’s only a matter of time before the challenges become a thing of the past.